Weve won in that sense in podcasting. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. Theyre all looking for internships. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I feel like I already know how it went. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. Were in total control there. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Youre still getting the full ad load. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. Ron speaks to Senator Kamala Harris and considers running for president. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! It didnt go well for him either. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. The second thing we do is spend a lot of time focusing on every show that we have on our network. This thread is archived It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. A third of all the media we consume is just audio. We're all in a glass case of emotion. How have you arranged iHeart Digital? To be clear though, theres a whole lot of fluidity between these segments. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. Ill go from the more obvious down to the less obvious. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers It comprises broadcast radio, live events, and a few other things. How do you do it? Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. i believe, an audio podcast mixed with a live audience, is a not a good mix. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Walk us through what that actually means. Be as simple as you can in your answers, in your approaches, in your strategies. Ive just really struggled to understand why you would do that. I will say one more thing. Wheres the tension there? The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. Are you saying, Its actually billions of podcast impressions? They chose a real simple version of it called Really Simple Syndication, RSS feeds. Don't act like you're not impressed. Im like, They dont need to be if they dont want to be. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We will avoid, at almost every turn, simplicity. We were actually working and trying to make change together genuinely. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Yeah. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Josh and Chuck have you covered. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Aren't. Real. On iHeart Media. iHeart does a lot of new things. That feels obvious to me. The reason I ask that question all the time is because Im always curious. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Theyll do it for usually one of two reasons. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. I think we moved off it too fast and I think its a robust business we should still focus on. Sometimes these restructures are a little bit fake. Heres a funny anecdote. Are they yours if theyre subscribed on YouTube? See omnystudio.com/listener for privacy information. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! 2023 Vox Media, LLC. Do you care? I fell in love with this medium 10 years ago. All of our attention is on audio now because of podcasting. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Barlow is a writer and producer on the show as well as. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. But I still own and control the pipe. That got its own set of executive producers out of LA who shepherd the NextUp program. Yes. If you can never get enough true crime Congratulations, youve found your people. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. The Ron Burgundy podcast is back for season two, starting August 8th! Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. I end on this team because its very important, we have our business affairs team. It is a centralized medium when it comes to RSS feeds. Its what we do. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? The counterexample there is obviously Joe Rogan at Spotify. We tend to think and work sequentially. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. This has made podcasting different. Ill give you an example of a show. Hes like, I want to get as much audience as possible. Weve all seen this, so Im not saying anything privileged. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The last thing Id say is more of a human thing. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. Ron Burgundy! Radio and podcasting have very different constraints. Its been cool. Its not a huge focus for us. Were a very good partner with creators. I have a card here that says NFTs on it. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. How did the NFT thing go? IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Is that part of your business affairs team, just selling the IP out? Im open to video. Its not that being inside Discovery was bad, it was just different. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Again, streaming was a really obvious example of this for TV streaming companies. I think its really cool. Its never been any different from day one, and it has made all the difference. Film series [ edit] The broadcaster, 65, who has spent nearly 16 years at the news channel, said . Its clearly not as regulated as radio. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. Be a startup, or is it something that you did? It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. I didnt think I would have or need a robust business affairs department two years ago. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . Thats a super good question. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. You just saw it happen. The Ron Burgundy Podcast. 246 episodes totalling 170 hours, 51 minutes. So now its digitally infused, data-infused listening that they can target digitally. I mean, aside from the iHeartPodcasts app, obviously. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. Ive listened to you in the past. Crypto company Gemini is having some trouble with fraud. Maybe one day you will, but not today. Yes, we do that all the time. We also co-own a company with Will Ferrell. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. It has been a pitfall of digital media from day one. I told you it was all about org charts, and Im not even to the org chart question yet. You launched a lot of new stuff. The third thing they let us do was have a sales team. Its just like life. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. I dont know that it needs innovation. I only say this to you because thats how we do that sale. I dont see a reason. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. In the tech world, this is a common situation. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. This one was definitely very real. His last remarks drew laughter and claps from co-workers. It hasnt yet hit this moment of reverse-engineering from the platforms its on. I look at the companies that have the targeting capabilities. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. I dont think this is wishful thinking. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. The Man, The Movie, The Podcast! Its always collaborative with their approval. The Ron Burgundy Podcast. One was just investment. Theres no ulterior motive or different goal. Its an audio medium. Aren't. Real. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. No credit card needed. These are objective truths. Im building up to it. This is the only room where you can say that and people perk up. How do you think about audience acquisition then? If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. One is called the multi-platform group. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. About. With podcasts, youre talking about promo codes at the ends of the ads, right? Ive learned about this a lot, and Ive talked about it a lot as Ive learned it.
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